Penguins have spent years fooling us. With their image seemingly every where we turn—entertaining us in animated films, awing us in documentaries, and winking at us in commercials—they have made most of us believe they are doing just fine; the penguin's charming demeanor has lulled us into complacency about their fate. But penguin populations are facing historic declines even as their popularity in human society rises. Overfishing is decimating some of their prey species, climate change is shifting their resources and imperiling their habitat, meanwhile pollution, such as oil spills, are putting even healthy colonies at risk. Now, a young organization, the Global Penguin Society (GPS), is working to save all of the world's 18 penguin species by working with scientists, governments, and local communities.