June 18, 2013

What makes people click?

A new study has analysed tens of thousands of articles available to readers of online news and created a model to find out ‘what makes people click’.

The researchers developed a model of “news appeal” based on the words contained in an article’s title and text intro, which is what a reader uses when they choose to click on a story.

The study by academics at the University of Bristol’s Intelligent Systems Laboratory is published in a series of publications.