* Laser light sculpture captures Hyundai’s Modern Premium
brand direction, creates sensory experience of brand’s Fluidic Sculpture design
philosophy
Hyundai Motor Co., the world’s fastest-growing automaker by
brand value, won a prestigious Red Dot award for Communication Design for
“Sculpture in Motion,” a kinetic laser light sculpture shown at the 2013 Milan
Design Week held in April.
Red Dot, one of the world’s top design awards, received
6,800 entries from 43 countries for this year’s communication awards, which was
presented in Berlin last week.