The numbers are adding up for 2013. An exclusive analysis conducted by MPA-The Association of Magazine Media, using Kantar Media’s PIB Advance data for magazine ad pages and their tablet edition ad unit data base, shows a 6% increase in the magazine media advertising “footprint” of print pages and tablet units. Furthermore, reports from major publishers and recent research confirm this positive trend.
For the full year 2013, tablet advertising units increased 16% with print pages essentially flat at 0.1%. The total footprint of print pages and tablet edition units’ healthy 6% increase reflects a marked uptick following several years of transition. This data*, which analyzed the 69 magazine media titles that measure both print ad page and iPad unit advertising, affirms that 2013 was not only an inflection year for magazine media, it was a successful year, with consumers responding to the industry’s powerful content, when, where and how they chose.