Displays for smartphones or tablet-PCs should be highly
ruggedized at little overall weight. For curved displays, that might play a
role in advertising or the automotive sector, a certain flexibility of the
display materials is mandatory. Together with national and international
industry partners, scientists at the University of Stuttgart have started the
development of very robust and extremely lightweight displays within the
research project LiCRA. Instead of common glass substrates these displays are
based on plastic foils what makes them flexible. The overall market for rugged
displays is estimated to a total of seven billion (milliard) US$ until 2015.