May 20, 2014

Planting the “SEEDS” of solar technology in the home



Data-rich predictive models help determine which consumers buy solar equipment and why

In an effort to better understand what persuades people to buy photovoltaic (PV) systems for their homes, researchers at Sandia National Laboratories are gathering data on consumer motivations that can feed sophisticated computer models and thus lead to greater use of solar energy.

A primary goal of the project is to help increase the nation’s share of solar energy in the electricity market from its current share of less than .05 percent to at least 14 percent by 2030. This is the second year of a three-year effort.