New tools let customers find local outlets and navigate them
easily
Local businesses are putting themselves on the map.
Literally.
Small retailers across the country are taking advantage of a
technology that lets them upload floor plans of their stores to mapping apps
and other online services. That means the stores show up in searches if
customers call up a map that shows local businesses. Customers can also use the
floor plans to get a look inside the store beforehand—or figure out where the
store is, if it's located inside a larger building, like a mall.