December 23, 2014

Study finds Facebook popularity hampers fundraising efforts

People with fewer friends on Facebook raise more money for charity than those with lots of connections, research by an economist at the University of Warwick has found.

Professor Kimberley Scharf analysed data from and found a negative correlation between the size of a group and the amount of money given by each donor – with the average contribution by each person dropping by two pence for every extra connection someone had on Facebook.