Reduce. Reuse. Recycle.
It sounds simple. It’s not.
Just ask Bill Caesar, who runs the recycling and organic growth units of Waste Management (WM), America’s biggest trash company, which has $13.3 billion in revenues last year.
It’s hard to get many cities and towns to embrace recycling.
It’s hard to get homeowners to figure out which plastics go into which bin.
It’s expensive to build out the infrastructure needed to separate materials, and ship them to customers.