Social media have become a common way of communication, and
are being adopted by organizations worldwide, in sectors ranging from marketing
to education to healthcare. Businesses use social networking sites – like
Facebook and Twitter – to make their brands more visible, improve service, and
gain new insights in their customers’ wishes and behaviors. The numerous
business benefits of social media include: connecting people, recommending
resources, identifying expertise, and distributing content. But are social
media also relevant in a control room environment?