Concordia research reveals new reasons why consumers buy
environmentally friendly products
Whether it’s recycling, composting or buying environmentally
friendly products, guilt can be a strong motivator — and not just on Earth Day.
New research from Concordia's John Molson School of Business
(JMSB) published in the Journal of Business Ethics proves that merely asking
ourselves, or predicting, whether we will engage in sustainable shopping
behaviour can increase the likelihood of following through, especially when
there's an audience.