Choosing mobile phone cases and customizing phones with
charms and decorations may reveal a lot about a person's culture, as well as
increase attachment to the devices, according to researchers.
In a study on culture and mobile phone customization, researchers
found that people from Eastern cultures tend to be more motivated to change the
look and sound of their mobile phones than people in Western countries, said S.
Shyam Sundar, Distinguished Professor of Communications and co-director of the
Media Effects Research Laboratory, Penn State.