February 11, 2015

Love online is about being real, not perfect

UI researchers find people prefer online profiles that present potential love interests who are successful, humble, and real

People using online dating services are searching for a perfect match, but not a perfect person.

In fact, researchers at the University of Iowa say people who are looking for love online are less apt to trust a person with a flashy profile, preferring instead a potential partner who appears not only successful, but humble and real as well.