February 21, 2014

Magellan’s Echo smart sports watch uses Nordic Semiconductor chip to stream smartphone app data for up to 11 months


Named a 'CES Innovations 2014 Design & Engineering Award Honoree’ 
– Echo utilizes a Nordic µBlue™ nRF8001 Bluetooth low energy Connectivity IC

Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE: NOD) today announces that Magellan, a leading developer of smart watches, cloud services, and GPS devices, for vehicles, sports, outdoor and mobile navigation, has selected a Nordic µBlue™ nRF8001 Bluetooth low energy Connectivity IC ('Integrated circuit' or 'chip') to provide the Bluetooth Smart connectivity in its Echo sports watch. Echo can stream and display smartphone sports app data for up to 11 months under typical usage.