February 13, 2014

Mercedes-Benz at the Auto Expo in India


Premiere of GLA and CLA 45 AMG

2013 was a record year for Mercedes-Benz in India, where it enjoyed growth of over 30% thanks to its successful model initiative.

The brand also started the New Year on an impressive note, with growth in January up over 50% year-on year. At the national auto show in Delhi today, Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales, presented the latest Mercedes-Benz compact car models: “India plays a key role in our global growth strategy given that the luxury car market here has the potential to double in size by 2020. This is why we are presenting out latest models at the most important car show in India – models that will be launched on this market before the year is out.”