February 6, 2014

2014 KIA OPTIMA HYBRID UNVEILED AT CHICAGO AUTO SHOW

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Kia’s Stylish Hybrid Mid-size Sedan Returns with Improved Aerodynamic Design and Technological Enhancements

*  Efficiency-focused design updated with restyled front and rear fascias
*  Hybrid version of Kia’s best-selling Optima now offers more uplevel features and options to enhance comfort and value

Kia Motors America (KMA) today unveiled the 2014 Optima Hybrid mid-size sedan as one of three eco-friendly Kia vehicles introduced at the Chicago Auto Show. The 2014 Optima Hybrid builds upon the advancements of its award-winning gas-powered sibling, which went on sale in late-fall of last year.  Debuting with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new wheel designs, and unique grille and lighting elements, the 2014 Optima Hybrid improves upon its predecessor, which was named one of the “Top 11 Most Fuel-Efficient Sedans for 2013” by Edmunds.com.