February 6, 2014

KIA NIRO CONCEPT MAKES U.S. DEBUT AT 2014 CHICAGO AUTO SHOW



 Cutting-Edge Urban Hybrid Vehicle Shows Off Kia’s Ambitious Vision of a Lifestyle City Car

*  Niro’s B-segment design is futuristic, upscale and performance-inspired
*  Hybrid electric drive intended to give Niro four-wheel drive capabilities when needed

Kia’s dramatic and modern Niro urban lifestyle concept vehicle, which was unveiled last September at the Frankfurt Motor Show, today made its U.S. debut at the 2014 Chicago Auto Show.  The Niro hints at a possible future B-segment contender ready to take on the city environment with style and fun-to-drive attitude, featuring a mix of contrasting materials and compact, purposeful dimensions.  The rally raid-like Niro also expands on Kia’s alternative propulsion story with its hybrid electric powertrain working through an advanced four-wheel drive system.