October 17, 2013

Mobile payment: liked by 94% of italians who have tried it, women experimenting more with purchases via smartphone



Presented today in Milan at “SIA EXPO 2013”, the event dedicated to “digital money” and innovation, the results of the research with a select group of testers and merchants who took part in the first pilot projects

91% of testers used mobile phones to make between 4 and 10 payments per month
76% of the purchases for amounts under 25 euros
71% used mobile phones at supermarkets or shopping malls, 44% in restaurants, 29% at bars, newsstands and tobacconists