October 21, 2013

Hyundai Motor Wins Prestigious Red Dot Design Award For Milan Design Week ‘Sculpture in Motion’ Exhibit

* Laser light sculpture captures Hyundai’s Modern Premium brand direction, creates sensory experience of brand’s Fluidic Sculpture design philosophy

Hyundai Motor Co., the world’s fastest-growing automaker by brand value, won a prestigious Red Dot award for Communication Design for “Sculpture in Motion,” a kinetic laser light sculpture shown at the 2013 Milan Design Week held in April.

Red Dot, one of the world’s top design awards, received 6,800 entries from 43 countries for this year’s communication awards, which was presented in Berlin last week.