October 15, 2013

Unconscious motivation plays a substantial role in how we respond to challenges


Willpower alone is not enough

How do we motivate ourselves when studying for an exam or working to a tight deadline? The more unpleasant the task, the more willpower we need to rise to the challenge. Unfortunately, our reserves of willpower are quickly depleted. Which means that other mechanisms are required to motivate people to continually perform at a high level. And now scientists have shown that internal, unconscious motivation can significantly improve performance capabilities.

In an ideal world, employees would totally identify with their company’s business objectives, be experts in their field and extremely motivated about their work. But in reality, this is not always the case and this places the spotlight on motivational skills for anyone in a leadership position.