November 5, 2013

GFT mobile banking study: Mobiles cannot replace the bank branches


The key to success lies in integrating different sales channels

A cashless society: the shape of things to come? Many predict a world without physical money. They are prepared to carry out all their banking transactions through mobile devices. But few are willing to completely do without personal interaction with advisors. These were findings of a recent study conducted by GFT Technologies. As part of its survey, the international IT solutions provider quizzed some 900 people – in Brazil, Germany, the UK, Spain and the United States.