November 30, 2013

Silverado’s Pick-up Box Makes Tough Jobs Easier

Back end designed with the user in mind

When it comes to pickup trucks, the usability of the back end is just as important as the power under the hood. Customer-focused innovations to the cargo box of the 2014 Chevrolet Silverado were designed to make it easier to see, secure and access what’s back there.

“When designing the all-new Silverado’s pickup box we focused on using innovative technology to deliver smart solutions for hauling and accessing cargo,” said Rob Assimakopoulos, general director of marketing and communications for Chevrolet in Canada.  “This smarter, stronger and more functional cargo box allows Silverado owners to tackle the toughest jobs with absolute confidence.”