Back end designed with the user in mind
When it comes to pickup trucks, the usability of the back
end is just as important as the power under the hood. Customer-focused
innovations to the cargo box of the 2014 Chevrolet Silverado were designed to
make it easier to see, secure and access what’s back there.
“When designing the all-new Silverado’s pickup box we
focused on using innovative technology to deliver smart solutions for hauling
and accessing cargo,” said Rob Assimakopoulos, general director of marketing
and communications for Chevrolet in Canada.
“This smarter, stronger and more functional cargo box allows Silverado
owners to tackle the toughest jobs with absolute confidence.”