November 17, 2013

Retailers use Silicon Valley to compete with online offerings


TRADITIONAL retailers are setting up shop in modern spaces and recruiting top Silicon Valley talent to replicate the creativity of online start-ups.

Software engineers wearing jeans and flip flops test the latest smartphone apps. Walls and windows double as whiteboards where ideas are jotted down. And a mini basketball net is in the centre of it all.

At first glance, this workplace resembles any Silicon Valley start-up. There's just one exception: Target's trademark red bulls-eye at the entrance.

Target, Kohl's and home-shopping network QVC are among a half dozen retailers opening technology test labs in the San Francisco area to do things like improve their websites and create mobile shopping apps.