Advertisers
Could Target Online Audiences More Efficiently with Personality Scale, MU
Researcher Finds
July 12,
2012
COLUMBIA,
Mo. — Online advertising has become prevalent in the past five years, and
social media sites, such as Facebook, have played a major role. Now, a study at
the University of Missouri School of Journalism has developed a method that
could help advertisers target online audiences easier by knowing their
personality types.
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