The type of
relationship that consumers have with a brand makes all the difference to brand
evaluation in the face of perceived unfairness says University of Toronto study
Toronto,
July 10, 2012
Not all
brand–consumer relationships are created equal.
Marketers
who realize this will be in a better position to retain customers and improve
the perceptions of consumers who are unhappy with a brand’s service or product,
says a new paper from the University of Toronto.
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