July 17, 2012

UCSB Study Reveals Brain Functions During Visual Searches




UCSB Study Reveals Brain Functions During Visual Searches

(Santa Barbara, Calif.) –– You're headed out the door and you realize you don't have your car keys. After a few minutes of rifling through pockets, checking the seat cushions and scanning the coffee table, you find the familiar key ring and off you go. Easy enough, right? What you might not know is that the task that took you a couple seconds to complete is a task that computers –– despite decades of advancement and intricate calculations –– still can't perform as efficiently as humans: the visual search.

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