With the BMW i3, the BMW Group is set to launch an
electrically powered production vehicle onto the market that represents a new
form of sustainable mobility in urban areas. As the first premium electric vehicle,
the BMW i3 rises to the social, ecological and economic challenges of our time.
With its groundbreaking vehicle architecture, the concept calls for the use of
modern lightweight construction materials as well as innovative production
processes. Sustainability plays a prominent role for the BMW Group in this area
as well. The BMW i3 was the first vehicle project for which sustainability
objectives were agreed and subsequently pursued with the same vigour as cost,
weight and quality objectives.