September 20, 2013

The 2014 Toyota Tundra Helps Drivers 'Build Anything'

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Pickup truck drivers can build what matters most—not just “things,” but more importantly, family, community, character and legacy—with the redesigned third-generation Toyota Tundra.

An integrated marketing campaign, developed in partnership with Saatchi & Saatchi LA, will encourage them to do exactly that. On Sunday, September 22, the 2014 Tundra has a new consumer target—the “Evolved Trucker.” This generation of full-size pickup truck drivers’ main priority is enhancing the life of their entire family.