September 28, 2013

Mobile to attract big investments from retailers in the next five years

Informa’s latest research indicates that many retailers are now making significant investments to integrate mobile into their in-store, online and call-center operations.

Some big retailers, such as Walmart and Marks & Spencer (M&S), are investing to develop in-house expertise and resources to support their mobile strategies, while many others are fully outsourcing their mobile integration needs to specialist IT and marketing firms providing managed services.