September 11, 2013

Brose at the 2013 IAA: Innovations in Mechatronics


 From cooling fan to liftgate lighter, more efficient, safer and more comfortable: 
every third new vehicle worldwide is equipped with at least one Brose product.

With its motto “Innovations in Mechatronics“ Brose is showcasing solutions for the cars of today and tomorrow at the 2013 International Motor Show (IAA) in Frankfurt: new material concepts, a high level of functional integration and innovative motor technologies ensure weight savings and better efficiency. The mechatronics specialist’s seat systems show how lightweight and customer-specific design coupled with global availability can be implemented in complex OEM platforms. Brose’s new concepts for rear seats and the hands-free liftgate drive meet the car drivers’ need for enhanced comfort and safety. “Our goal is to expand our market position worldwide with these innovations”, explains Jürgen Otto, CEO of the Brose Group, at the company’s IAA press conference. Currently, Brose ranks 39th out of all automotive suppliers worldwide and is the fifth-largest family-owned in this industrial sector.