September 11, 2013

World premiere for everyone – Opel puts the IAA on the road


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Opel parades exhibition highlights on a car transporter through the city of Frankfurt am Main

No time to visit the IAA? Then Opel can lend a helping hand. For those unable to attend this year’s International Motor Show in Frankfurt (September 12-22), Opel is putting the brand’s world premieres and most important innovations from the exhibition on the road. To mark the occasion of the “world’s most automobile show”, the new Insignia, Insignia Country Tourer, ADAM and Cascada – to name just a few – are being paraded from morning to night on two fully loaded car transporters through Frankfurt’s city center.