Text messaging isn’t just a convenient way to chat with
friends. It’s also a powerful mobile marketing tool for small businesses. The
vast majority of Americans own a cellphone, and most use their phone to send
and receive text messages, also known as SMS messages. More important,
cellphone users are more engaged with SMS messaging than they are with other
mobile marketing avenues like email or social media. Most cellphone users have
programmed their phone to alert them whenever a new SMS message arrives, and
the majority of messages are read within a few minutes of delivery.