January 29, 2014

Don’t forget the customers after mergers


Merging companies that focus on a dual-goal emphasis of simultaneously enhancing efficiency and customer satisfaction show the highest increase in long-term financial performance, according to a new study from Rice University, Kent State University and the University of Pittsburgh.

“However, achieving a dual emphasis is very difficult,” the study’s authors said. “Managers need to be prepared with a realistic timetable and implementation plan.”