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As smartphone and mobile internet use continues to grow, so
does the popularity of location-based services. Apps are now available which
allow users to retrieve information anytime, anywhere about offers, services
and events in their immediate neighbourhood. For car journeys, too,
location-based offers and services relevant to a specific route and final
destination can provide real benefits. BMW ConnectedDrive already offers
numerous location-based information services. However, the added value which
location-based services can provide depends very much on the extent to which
the information is filtered to take into account the needs and preferences of
the individual user. This is the challenge which BMW Group Research and
Technology is tackling in the research project “Virtual marketplace of the
future”.