According to a new Forrester Research report, this is the
'age of the customer' and there's no time or room for turf wars, competing
agendas and distrust between technology and marketing departments.
The strained, dysfunctional relationship between CIOs and
marketers can be overcome, in part by rallying around the customer. After all,
we're in an age that requires IT and business people to put aside their
differences in order to bring business technologies to bear that will win,
serve and retain customers.