We recently
talked about the fact that while showrooming is still a dirty word for brick
and mortar retailers, they have been making active efforts to combat
showrooming’s effects – some even actively embracing it and using it to their
advantage.
Well it
seems as though their efforts are paying off.
IBM recently
released a study which showed that although the number of shoppers who
showroomed in 2013 was higher than in 2012, 8% and 6% respectively, the
spending attributed to the practice was lower – only 30% of online purchases
came as a result of showrooming compared to 50% in 2012.