Empathy Represses Analytic Thought, and Vice Versa: Brain
Physiology Limits Simultaneous Use of Both Networks
New research shows a simple reason why even the most
intelligent, complex brains can be taken by a swindler's story -- one that upon
a second look offers clues it was false.
When the brain fires up the network of neurons that allows
us to empathize, it suppresses the network used for analysis, a pivotal study
led by a Case Western Reserve University researcher shows.
How could a CEO be so blind to the public relations fiasco
his cost-cutting decision has made?