Smartphone
use is growing exponentially and will soon become the only mobile phone handset
for about 6 billion users. Smartphones are ideal marketing targets as consumers
can be reached anytime, anywhere. Smartphone application (app) stores are
global shops that sell apps to users all around the world. Although smartphone
stores have a wide collection of health-related apps they also have a wide set
of harmful apps. In this study, the availability of ‘pro-smoking’ apps in two
of the largest smartphone app stores (Apple App store and Android Market) was
examined.
journal
reference (abstract free): bmj.Tobacco Control >>