January 13, 2014

Adapting the art of news storytelling: Predictions for 2014




Vizrt CTO Petter Ole Jakobsen gives his predictions for what will shape the media landscape in 2014.

Technology will drive storytelling

The art of storytelling will become more complex and more informative. Audiences are growing more diverse and get their information from a myriad of sources. If a broadcaster is going to survive they must be able to adapt to new technologies that will help them get content into and out-of the studio quickly, while also remaining reactive to changes as a story happens.