First DENZA
concept car will be unveiled at the 2012, 12th Auto China in Beijing.
Time:April
23rd-May 2nd
Location:Pavilion
E4
DAIMLER AND
BYD LAUNCH THE NEW DENZA BATTERY-CAR BRAND, DEBUTING AT THE BEIJING MOTOR SHOW
(April 20, 2012) Hoping to
take advantage of China’s potentially huge battery-car market, Daimler will launch
the new Denza brand with its Chinese partner, BYD.
A concept
car hinting at what’s to come from the 50/50 joint venture will make its
appearance, later this month at the 2012 Beijing Motor Show. Production is set to begin in 2013, the
partners revealed, adding that the new Denza brand’s slogan will be “EV the
Future.”
“We have the ideal partner in Daimler. BYD
provides experience in battery technology and e-drive systems, as well as
bringing EVs into operation on the streets of China,” said BYD’s president,
Wang Chuanfu. “In connection with Daimler’s design of premium autos, know-how
in electric vehicle architecture and safety, and more than 125 years of
experience in automotive excellence, DENZA is on the right track to become the
leader in the New Energy Vehicle market in China.”