April 21, 2012

SELF-DRIVING CAR IN CADILLAC’S FUTURE



‘Super cruise’ technology could be ready by mid-decade

(April 21, 2012)  Cadillac is road testing a semi-autonomous technology it calls “Super Cruise” that is capable of fully automatic steering, braking and lane-centering in highway driving under certain optimal conditions. The system could be ready for production vehicles by mid-decade.

Super Cruise is designed to ease the driver’s workload on the freeway, in both bumper-to-bumper traffic and on long road trips by relying on a fusion of radar, ultrasonic sensors, cameras and GPS map data.

“Super Cruise has the potential to improve driver performance and enjoyment,” said Don Butler, vice president of Cadillac marketing. “Our goal with advanced technologies, like this and our CUE system, is to lead in delivering an intuitive user experience.”