This Chip Can Blooms Into A Bowl
(April 11, 2012) Young designer Dohyuk Kwon encountered the same problem we all have before: He was enjoying a package of Pringles potato crisps until, suddenly, he found the chip level had sunk to a critical expletive-laden stage just below the reach of his fingers. “So I sketched a more convenient package of chips,” he tells Co.Design.
His concept is called Bloom Chips, and it won a Red Dot Award for its obvious brilliance: Bloom Chips is a wrinkled cylinder that unfurls to create its own bowl. “Its mechanism is more complex than it looks,” says Kwon. “Simply speaking, it’s like a blooming flower.” The idea is so instantly impressive that it’s impossible to imagine why no one at Procter & Gamble thought of it first.