A full 90% of all the data in the world has been generated
over the last two years. The internet companies are awash with data that can be
grouped and utilised. Is this a good thing?
An increasing amount of data is becoming available on the
internet. Each and every one of us is constantly producing and releasing data
about ourselves. We do this either by moving around passively – our behaviour
being registered by cameras or card usage – or by logging onto our PCs and
surfing the net.