May 29, 2013

Twitter May Become Less Interactive and More an Advertising Broadcast Medium Like TV or Radio

New study examines why people tweet and what that could mean for Twitter’s future

Popular social media site Twitter may eventually resemble a broadcast medium like television or radio, with users reading messages written by celebrities and corporations rather than writing their own “tweet” messages of up to 140 characters, suggests a new study coauthored by Andrew T. Stephen, assistant professor of business administration and Katz Fellow in Marketing in the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration.