New study examines why people tweet and what that could mean
for Twitter’s future
Popular social media site Twitter may eventually resemble a
broadcast medium like television or radio, with users reading messages written
by celebrities and corporations rather than writing their own “tweet” messages
of up to 140 characters, suggests a new study coauthored by Andrew T. Stephen,
assistant professor of business administration and Katz Fellow in Marketing in
the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and
College of Business Administration.