Where you are and what you’re doing increasingly play key
roles in how you search the Internet. In fact, your search may just conduct
itself.
This concept, called “contextual search,” is improving so
gradually the changes often go unnoticed, and we may soon forget what the world
was like without it, according to Brian Proffitt, a technology expert and
adjunct instructor of management in the University of Notre Dame’s Mendoza
College of Business.