September 6, 2013

IFA 2013: Sony Unveils Breakthrough Products Set to Accelerate Consumer Electronics Growth



Sony vows to inspire and excite customers with next-generation devices including the new Xperia™ Z1 smartphone, an entirely new concept in lens-style cameras, new 4K handycam® and VAIO® Fit multi-flip™ PC


Sony Corporation ("Sony") today unveiled an array of breathtaking new products that will dramatically enhance the way consumers play, watch, listen and create.

Kazuo Hirai, President and Chief Executive Officer, Sony Corporation, unveiled the latest product offerings at the IFA consumer electronics show in Berlin marking a new milestone for the group’s electronics’ businesses as it accelerates its revitalisation program.