September 13, 2013

Wissmann: Design embodies emotions and character



VDA and German Design Council present awards to young designers

The German Association of the Automotive Industry (VDA) and the German Design Council are presenting the VDA Design Awards for the sixth time. The laureates are from Sweden, India, Australia and Germany. VDA President Matthias Wissmann said at the ceremony, held at the 65th IAA Cars in Frankfurt, "This competition emphasises design as a special property of a vehicle. Design is one of the most important criteria for customers purchasing a new car: design embodies emotions and defines the character of a brand. It contributes decisively to making a brand unmistakable. The winning submissions by the young, upcoming designers demonstrate impressive concepts confirming that successful series products can be developed from visions.”

The competition, entitled "The Future of Transportation Design,” was open to students of all design disciplines. They were invited to submit their degree projects. Any project could be entered from the fields of passenger transport and commercial vehicles. In all there were around 100 participants. The panel of expert judges selected three winners from the large number of excellent applications, and awarded one additional special prize.