VDA and German Design Council present awards to young
designers
The German Association of the Automotive Industry (VDA) and
the German Design Council are presenting the VDA Design Awards for the sixth
time. The laureates are from Sweden, India, Australia and Germany. VDA
President Matthias Wissmann said at the ceremony, held at the 65th IAA Cars in
Frankfurt, "This competition emphasises design as a special property of a
vehicle. Design is one of the most important criteria for customers purchasing
a new car: design embodies emotions and defines the character of a brand. It
contributes decisively to making a brand unmistakable. The winning submissions
by the young, upcoming designers demonstrate impressive concepts confirming
that successful series products can be developed from visions.”
The competition, entitled "The Future of Transportation
Design,” was open to students of all design disciplines. They were invited to
submit their degree projects. Any project could be entered from the fields of
passenger transport and commercial vehicles. In all there were around 100
participants. The panel of expert judges selected three winners from the large
number of excellent applications, and awarded one additional special prize.