Some people like to have a few close friends, while others prefer a wider social circle that is perhaps less deep. These preferences reflect people’s personalities and individual circumstances — but is one approach to social networks “better” than the other? New research suggests that the optimal social networking strategy depends on socioeconomic conditions.
Researchers Shigehiro Oishi of the University of Virginia and Selin Kesebir of the London Business School explore the benefits of social networking strategies in two studies published in Psychological Science, a journal of the Association for Psychological Science.
“In the age of Facebook, many Americans seem to opt for a broad, shallow networking strategy. Yet, cross-cultural research has shown that having many friends is not always viewed positively outside the United States,” Oishi and Kesebir write.