General Motors Co (GM.N) will not mind if its new GMC Canyon
steps on the toes of its larger cousin the Chevrolet Silverado, as long as the
redesigned mid-sized pickup truck stomps on vehicle sales by other automakers.
Executives at the No. 1 U.S. automaker are counting on the
2015 Canyon pickup when it debuts in the fall to be a "true conquest
machine" that will attract full-size truck owners from rival brands.
Target buyers include those who want something smaller and people who currently
drive crossover vehicles but want the utility of a truck.