January 18, 2014

HYUNDAI VELOSTER WINS POLK AUTOMOTIVE LOYALTY AWARD

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Veloster Takes Top Honors in Non-Luxury Sport Car Category

The 2013 Hyundai Veloster was named the winner in the Non-Luxury Sport Car segment at the annual Polk Automotive Loyalty Awards, presented last night at the Automotive News World Congress in Detroit.

The Polk Automotive Loyalty Awards are presented to OEMs and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.